RWECO held a the Techie II learning
session for staff of organisation participating in the C4C funded projects
in Uganda. Participants where drawn from Health Child,
LACCODEF, UNHCO, RWECO, I-NETWORK, CFSU , HAG,
CEW-IT and RIC-NET.
This session was facilitated by
Micheal Niyitegeka a communication specialist with financial support from IICD.
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| participants of Techie 11 workshop |
Micheal clearly started by defining
a communication strategy to include complex processes that
organisation apply to ensure a the client receive a specific message and take a
specific action.
He exposed members to
several examples of different communication strategies employed by both
business companies and NGOs e.g. Coca Cola and TED.
He helped participants
to clearly identify and ensure they take care of key aspects of the
communication as:- What is the message? The intended target and impact?
- Who is the carrier of the message?
- The timing and real timeliness?
- Localisation of the message or products
for accessibility.
- Monitoring and evaluation of the communication
process during the execution and after.
- Sustainability
of the communication strategy and the messaging.
Later, participants where
exposed on how RWECO/RIC-NET has used different communication channels of
carrier as part of the communication strategy. Participants looked at
the different blogs combined
with you-tube channels , Google searches and feedback
mechanisms. The organisation online reporting tool for staff and
ushahid for crowd sourcing were also exposed.
At the end of the two days workshop,
all members to design
communication strategy for their organization and send it to Michael for
guidance and copy to Pamela.
